Brief About Author
SURENDRA LAXMINARAYAN RAO is presently a columnist in the "Financial Express" and the "Telegraph" (Calcutta), Distinguished Fellow, Emeritus, The Energy and Resources Institute, (TERI). He is an economist by training and has worked as a professional manager for 28 years in marketing and general management positions in Lever, Warner Hindustan and Bardsell. He was an independent management consultant for five years. He has taught management as visiting faculty in major Indian business schools; he designed and as Executive Chairman ran the National Management Programme (1987-1990) for mid-career government and business officials. He was Director-General of NCAER (National Council of Applied Economic Research) from 1990 to 1996; from 1998 to 2001 was the first Chairman of the Central Electricity Regulatory Commission. He was Chairman of the Institute for Social and Economic Change, Bangalore, (2004 to 2010), President, All India Management Association, (1985-86), Vice-President, People’s Union for Civil Liberties, Tamil Nadu, (1976-1979). He has authored or edited sixteen books, many papers and hundreds of articles. His latest book is "Managing India ". Among earlier books are: Powering India (2012), From Servants to Masters? The Evolution of Professional Management in India (2007), Successful Negotiation (1994), Indian Market Demographics-the consuming classes (1996), Elephants Can’t Dance-Managing in a Reforming Economy (2001, Management Education (a report for AIMA), 2005, and Governing Power (2004). He is on the Boards of companies (like RAIN Industries Ltd.), and not-for-profit organizations (like Aga Khan Foundation of India, and Bangalore International Centre). He is also, Member, Advisory Board, Indian Energy Exchange; Member, Eminent Persons Group, Competition Commission of India.
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